With several varieties available under its kitty for its tablets division, Apple Inc.’s latest moves to slash the prices of iPad Air 2 and iPad mini3 by almost 60% is a further evidence of the possible distress situation which Apple’s iPad department may be headed to. Although, this must be seen in the context of recent churnings in the rumour mill, which have sparked interest in the next gen tablet sub-brand from Apple. Many are speculating these new tablets to be named as either “iPad Pro” and/or “iPad Air Plus”.
The rumored launch of the new device will be crucial for Apple to dispel any notions of a sliding user base, even as KGI Securities predicted a 30% fall in tablet sales for Apple, when compared to its sales figure in the past year. Analysts have predicted that the launch of the new tablet is likely to offset the sharp falling projections. This decline in sales of tablets is easily attributable to people’s growing interest in the usage of mobile phones with larger screens and/or phablets.